(SEO/PPC, Web Daily Management, Email Marketing)
Digital Marketing is the application of marketing to online communication, including digital channels such as websites and email. The Digital Marketing tools within DBS are designed to help you get started with Search Engine Optimization (SEO) and Pay-Per-Click (PPC) digital marketing tactics, develop Daily Management to run those processes well and apply Fortive kaizen practices to optimize digital marketing campaign performance.
We are continuing to evolve and add tools to the FBS toolkit in digital marketing as this is one of the key levers to driving growth.