(Market Visibility, Campaign Creeation & Execution, Lead Management, KPI & Daily Management)
Transformative Marketing is a set of processes and tools that build standard work and organizational capability to deliver increased revenue contribution from marketing. This toolbox spans marketing processes from contact level mapping to campaign development and handling of the leads and opportunities generated.
This approach is transformative because it aims to holistically change our marketing approach and methodology globally to drive increased market penetration and revenue growth in a traceable way. The modules that comprise this toolbox can be used individually or collectively to drive transformation in your marketing capability.